Do translation studies want to be influenced by journalism studies and imagology?

This presentation will deal with three central concepts in media and journalism studies (agenda setting, gatekeeping and framing) and will examine to what extent they are applicable in translation studies. All three of them show important parallels with translation situations. The question about the translatability of media frames (the reframing) has a central position in a TS approach dealing with media and journalism. Recent research has shown that the world view in newsrooms is often determined by the knowledge of languages and by (non-)translation. When languages function as agenda setting, gatekeeping and framing factors, we also have to take into account the role of national image setting and the way images are represented and translated. This is where imagology comes in, the discipline dealing with the description of national and cultural stereotyping. This presentation will ultimately combine findings (both methodological and contentwise) of journalism studies and imagology in order to conclude with questions about the inter- or multidisciplinary nature of translation studies.status: publishe