Translating the Bible so that target audiences can easily understand the meaning of the text has dominated the theory and practice of Bible translation since the 1960s. Source oriented translations that are typically associated with word-for-word translations received little theoretical reflection. However, developments in Translation Studies have made it clear that the latter type of translations do not provide the type of equivalence more conservative churches really call for. The story of the Bible in Afrikaans relates to how the Bible Society of South Africa (BSSA) has taken seriously the needs of churches in South Africa for a source-oriented translation and teamed up with scholars to develop an academically justifiable model for a new...