Business Plan - Les Fleur

Floral industry has always been a billion-euro industry in Europe. The author believes with the optimistic economic growth in the continent, the outlook of opening a flower shop in Helsinki is very promising. The aim of the research is to examine the business plan at a closer look, from a financing, market opportunities, customer’s analysis, competition, marketing and management perspectives. The author, then can understand his market better to make better decision making in his business. The research investigates the entrepreneurship and start-up scenes in Finland, the characteristics of floral industry and the key of a successful business plan. Such theoretical framework helps the author to have a solid academic understanding of existing entrepreneurship ecosystem. The theory is followed by the interviews with two biggest flower shops in Vietnam. It sheds the light on how to operate a flower shop empirically. They share with the author their experience in managing a flower shop, such as challenges they may face, seeking the right floral suppliers. The author concludes that by aiming a wealthier customer group, the shop needs to provide a luxurious experience for customers. The customers need constantly being impressed by the floral arrangements and services. It will bring them back to the store. In other words, people of higher income often pay at a premium price to have a distinct experience at the shop. Les Fleur helps customers enjoy the art of floral design and learn more about the art themselves. However, the success of the shop depends on the buying power of customers in the next few years, competition scenes in Helsinki and creative quality of Les Fleurs. The unstable economic situation may negatively affect the sales; the shop needs to consider to adjust to the possible outcome. Competitors will also try to imitate the business model if the company operates successfully. More importantly, the flower shop needs to invent themselves on a regular basis to meet customers’ demand