The opportunities and challenges for a start up company planning to import high quality gingers to Finland

The author of this thesis is an entrepreneur in Finland who has already started a company in Finland and wishes to enter the import export market as well. This thesis acts as a business plan for the author who wishes to enter the import export market. This thesis outlines all the major aspects that should be considered by a company planning to enter the Finnish market by supplying gingers to the Finnish retailers and whole sellers. It summarizes various financial tools, which provides hindsight of the company and the likely situation for the company. It also provides a descriptive overview of the factors and regulations that should be considered by the cultivators to make high quality product, which can be imported to the Finnish market. The business idea for the company consists of three different stages discussed in the thesis. The thesis mainly focuses on the first stage of the production and business, while providing various suggestions on how to sustain the business of the company and move to other stages that include of long-term goals for the company. The objective of the thesis is to gather more information on cultivation of quality ginger, the processing of the ginger and various challenges faced by companies moving the product from Nepal to Finland. Furthermore, it outlines the challenges faced by a startup company in Finland and the ways to overcome those challenges. However, it also shows how much potential there is for an import company in Finland and the ways to survive in the Finnish market during the initial phases of the company. It provides an elaboration of the company’s competitors and its competitive advantage and how to optimize those advantages in order to make profit for the company. Thus, the thesis summarizes the various financial and other scenarios that might be faced by the company and also provides a realistic approach for the company to follow in order to meet and attain the goals set by the author for the company