Business plan for a Vietnamese-style coffee in shop in Helsinki

This thesis's objective was to investigate a business plan's crucial components and apply this information in creating a business plan for a Vietnamese-style coffee shop in Helsinki. A strong business plan is an essential component of any new firm in the market; it serves as a guide for the entrepreneur and determines whether the Finnish people are ready to embrace the Vietnamese coffee culture. The theoretical framework was developed based on professional business and management literature, online academic articles, and journals. The empirical portion is mainly concerned with quantitative market research, which was carried out via an online survey among residents of the Uusimaa region. This thesis created a meaningful business plan based on the findings of theoretical market research in this industry