Add to ORKGMy research will focus on the practical dimension of new service development in flower retail in Kazakhstan. Our group project, the business plan, investigated the issue from an entrepreneur perspective without going into detail in theoretical part. I will try to come up with a set of recommendations to entrepreneurs who want to develop a customer oriented service, based on theories drawn from service development literature. The product and service mix development is a difficult task, and I hope that my research will provide a theoretical background to those interested in this subject. Entrepreneurs will have a gap analysis between a desired “ideal” flower shop and the existing premium flower retailer. The analysis will come with a set of r...
The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Tradition...
A dissertation aims to identify the issues faced by Habitual Entrepreneurs in raising finance for st...
This dissertation is related to a group project undertaken for Pfizer (2009)- An investigation into ...
Flower retail industry in Kazakhstan is estimated to be around USD $80-100 million. Current market e...
Floral industry has always been a billion-euro industry in Europe. The author believes with the opti...
In this report, I wish to discuss the role that marketing plays in an entrepreneurial venture. I wou...
Servitisation, the idea that providing additional services with the sale of a product can create val...
Purpose: The purpose of this thesis is to investigate whether self-serving checkouts may potentially...
The aim of this study is to explore how Entrepreneurial Marketing can help design consultancies add ...
This is a research lead business plan concerning making a one-stop-shop for automobile solutions in ...
This dissertation investigates various critical factors which Roy Paints needs to consider achieving...
With the service industry accounting for 70% of GDP in the United States (Daley et al. 1998) and the...
Mass customisation is a relatively new business strategy that attempts to combine the efficiency of ...
An internship project report was undertaken for Pfizer. The group project investigates service provi...
This work is an effort to understand the various dimensions of service marketing and evaluate them f...
The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Tradition...
A dissertation aims to identify the issues faced by Habitual Entrepreneurs in raising finance for st...
This dissertation is related to a group project undertaken for Pfizer (2009)- An investigation into ...
Flower retail industry in Kazakhstan is estimated to be around USD $80-100 million. Current market e...
Floral industry has always been a billion-euro industry in Europe. The author believes with the opti...
In this report, I wish to discuss the role that marketing plays in an entrepreneurial venture. I wou...
Servitisation, the idea that providing additional services with the sale of a product can create val...
Purpose: The purpose of this thesis is to investigate whether self-serving checkouts may potentially...
The aim of this study is to explore how Entrepreneurial Marketing can help design consultancies add ...
This is a research lead business plan concerning making a one-stop-shop for automobile solutions in ...
This dissertation investigates various critical factors which Roy Paints needs to consider achieving...
With the service industry accounting for 70% of GDP in the United States (Daley et al. 1998) and the...
Mass customisation is a relatively new business strategy that attempts to combine the efficiency of ...
An internship project report was undertaken for Pfizer. The group project investigates service provi...
This work is an effort to understand the various dimensions of service marketing and evaluate them f...
The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Tradition...
A dissertation aims to identify the issues faced by Habitual Entrepreneurs in raising finance for st...
This dissertation is related to a group project undertaken for Pfizer (2009)- An investigation into ...