Organizational Culture PT. Armada Finance Makassar, Study of Etnografy Organization

The research aims : (1) to explain daily work pattenrs of PT. Armada Finance???s employees, (2) to indentify, explain and understand the cultural value system which guide the work patterns in the company, and (3) to explain external social cultural factors influecing company???s cultural value.\ud The research was qualitaively descriftive reasearch using data collection method of observing participation, in-depth interview, and library study. Data analysis in this research used metode of organization and business anthropological analysis including domain, event, and relation analysis.\ud The results indicate that: (1) the daily behavior patterns of employes based Standart Operational Procedure (SOP), ethical code and business ethics of company as well as informal behavior patterns practiced by the employees such as practice of developing social capital between the employees and the dealer employees, practice of praying for dossiers and ritual ceremony by Pak Kyai (religious scholar). (2) Formal cultural value system of company called Jalan Kalla (Kalla,s Way) as philosophy of Kalla Group constitutes guidance for employees to work. The Kalla???s way is internalized by every new employee of the company in the form of traning, and socialization to be realized in SOP, ethical code, and business ethics of company. While informal cultural value system is also made as behavioral guidance such as pragmatic value investigating the dossiers of debitor candidates by employees, not ignoring syariah business ethics by the company. (3) The influence of external factor on cultural dynamic of the company by responding, stimulating, creativities, and adapting the external factors like goverment policy, business competitive, Buginese cultural value, Islamic value adan contemporary sciences as factor influnce and strengthen the company culture