Add to ORKGThis study aims to explore the effects of online word of mouth among the millennial travelers in the hotel industry. Effects of online WOM were measured using the research model derived from theoretical frameworks of WOM and consumer behavior. These were compared with corresponding survey that investigate the usage of online WOM, cognitive and affective responses in hotel brands, and purchase intent. Linear regression analysis was used to validate any possible correlations. Research scope was limited to millennial travelers living in Metro Manila. Furthermore, this study focused on hotel establishments (as defined by DOT) and the online WOM messages found in blogs, travel review websites and social networking sites. After consolidating rela...
Recent studies have focused on the influence of online word-of-mouth (WOM) on tourist behavior. Howe...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
Internet and technology have transformed Word of Mouth (WOM) into eWOM which its impact may be diffe...
The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Cons...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
Master's thesis in International Hospitality ManagementThere exists research on electronic word-of-m...
The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Cons...
Electronic word of mouth received by customers would lead to their hotel booking intention via smart...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
Recent studies have focused on the influence of online word-of-mouth (WOM) on tourist behavior. Howe...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
Internet and technology have transformed Word of Mouth (WOM) into eWOM which its impact may be diffe...
The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Cons...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
Master's thesis in International Hospitality ManagementThere exists research on electronic word-of-m...
The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Cons...
Electronic word of mouth received by customers would lead to their hotel booking intention via smart...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
Recent studies have focused on the influence of online word-of-mouth (WOM) on tourist behavior. Howe...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...