Add to ORKGThe Internet’s impact on the sales and marketing of hotels and their services is wellknown. The recent advent of Web 2.0 is reshaping the impact of the Internet in all sectors including hospitality. Just like the impact that traditional word of mouth (WOM) has on sales, Web 2.0 has transformed WOM to electronic word of mouth (eWOM) in influencing consumers’ choice of hotels. A study was conducted with this in mind to explore the impact of eWOM on travelers’ hotel choice. This paper, based on a street survey containing 128 responses, notes that consumer online reviews indeed have an impact in influencing tourists’ hotel choice.BUSINES
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
International audienceTravelers increasingly consider electronic word of mouth (e-WOM) from online r...
International audienceTravelers increasingly consider electronic word of mouth (e-WOM) from online r...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
Master's thesis in International Hospitality ManagementThere exists research on electronic word-of-m...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
International audienceTravelers increasingly consider electronic word of mouth (e-WOM) from online r...
International audienceTravelers increasingly consider electronic word of mouth (e-WOM) from online r...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
Master's thesis in International Hospitality ManagementThere exists research on electronic word-of-m...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
International audienceTravelers increasingly consider electronic word of mouth (e-WOM) from online r...
International audienceTravelers increasingly consider electronic word of mouth (e-WOM) from online r...