Add to ORKGMaster's thesis in International Hospitality ManagementThere exists research on electronic word-of-mouth and the different perspectives around it. This includes motives for engaging in electronic word-of-mouth, how to manage it, opportunities and challenges with it. However, there is little research on how electronic word-of-mouth affect the hotel industry. This study is primarily focused on electronic word-of-mouth from a customer’s point of view. Through the survey created for this thesis, I made questions to the respondents examining their relationship to online reviews, how they are getting affected, what they think about the trustworthiness of an online review, how often they stay at a hotel within a year, their habits before and after...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...