Add to ORKGElectronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced search and consumption behaviour when considering a purchase of a product or service. The increase in social media platforms such as facebook and travel review websites such as TripAdvisor now allow consumers to share their opinions, views, add media, and converse with other consumers online. Previous literature assessed in this research paper has focused on varied approaches in trying to decipher what factors drive decision and influence in consumers when reading online guest reviews ranging from review valence (positive vs. negative review content), numerical factors such as review score/rank and credibility of the reviewer and/or website. Spe...
Online user generated reviews are transforming business and customer behavior and could have a major...
Word of mouth (WOM) is a socially constructed communication phenomenon (Harris & Prideaux 2011) wher...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The social web is the ideal place to share information, experiences and preferences among consumers....
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
A growing reliance on the Internet as an information source when making choices about tourism produc...
A growing reliance on the Internet as an information source when making choices about tourism produc...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
Increased Internet access and consequent use of electronic word of mouth ( e WO M) has re defined ...
Master's thesis in International Hospitality ManagementThere exists research on electronic word-of-m...
In order to reduce information asymmetries in the tourist industry, consumers refer to multiple info...
Online user generated reviews are transforming business and customer behavior and could have a major...
Word of mouth (WOM) is a socially constructed communication phenomenon (Harris & Prideaux 2011) wher...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The social web is the ideal place to share information, experiences and preferences among consumers....
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
A growing reliance on the Internet as an information source when making choices about tourism produc...
A growing reliance on the Internet as an information source when making choices about tourism produc...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
Increased Internet access and consequent use of electronic word of mouth ( e WO M) has re defined ...
Master's thesis in International Hospitality ManagementThere exists research on electronic word-of-m...
In order to reduce information asymmetries in the tourist industry, consumers refer to multiple info...
Online user generated reviews are transforming business and customer behavior and could have a major...
Word of mouth (WOM) is a socially constructed communication phenomenon (Harris & Prideaux 2011) wher...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...