Add to ORKGIn the digital age, electronic word-of-mouth plays a role extremely important for the hospitality industry. Due to the intangibility of the tourism product, travelers need to seek information in order to reduce the perceived risk. They usually compare different options and search for accurate and reliable information to make choices, such as user-generated contents. Moreover, tourists pay much more attention to digital platforms that foster interaction and information exchange between users. This study aims to investigate, through an online questionnaire, the managerial behavior of 103 hotels of the province of Rimini towards the electronic word-of-mouth phenomenon. The findings highlight the proactive attitude of hotels towards the ...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
Master's thesis in International Hospitality ManagementThere exists research on electronic word-of-m...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality in...
Master's thesis in International Hospitality ManagementThere exists research on electronic word-of-m...
There exists research on electronic word-of-mouth and the different perspectives around it. This inc...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potenti...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) rese...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
From the first article published on the topic of electronic word-of-mouth – eWOM (Stauss, 1997) res...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The rece...
Electronic word of mouth communication (eWOM) and the emergence of web 2.0 tools have influenced sea...
