UA-R-GC-1914-01-01-1957-03-08_Page-031

1 PR & PP - Page 10 -- Series of brochures, each on a singlC aspectof the Univer-sity program, for example: Extension Program SOS Program Little Theater and Drama Programs Story of Hill House Residents Journalism Program Self-study Program SRC P,ogrnm AUC Relief. Program - The University and the Crisis "For. eign" Stuc':ents at AUC, The Story of The Bo-rd of Trustees AUG and Tourists AUC and C r.iro Cultural Life Eduction Program .gin.? Educational Rosearch Bayard Dodge FA & S an' the Libcra.l Arts in Egypptt The Library The Cresswell Library The Museum of Folk Arts and Crafts Junior Year in Egypt Typical Students Typical Alumni SUMMARY OF THE KEY PRINCIPLES OF THE PUBLIC RELATIONS INP PROMOTION PROGRAM 1. Increasing, Understanding in America of the Middle East is nn essential reruirement for extending interest in and support of the University by Americans. Broadening the base of i.ndivi'uals and organizations having a knorla.dgeable con-cern for the constructive develor)ment of the Middle Fast is, in fact, prerecui-site, to any si rnificant success in securing mor,- funds for importent American activities in the area. 2. Therefoorree,, the University's fun.'-raising cr mpaign must include an educa-tional effort which identiies an "understood" Middle East with the interests of Americans. Only on this basis can nee:' funds for the University, ,which contri-hutes to those into rests, he effectively souk-'ht. 3. It is thr' job of everyone connected with the University to participate vigorously in the educ 'tional, public relations, and fund-raising programs of the University. It is particularly the responsibility of the Trustees. It is the responsibility of the Trustees, directly and personally to re-present the University, to promote understanding of it, and actively to encourage others to contribute to its support. It is the responsibility of the Trusters to use the. President, Vice President -.rid other staff in forwarding the interests of the University in their areas