UA-R-GC-1914-01-01-1957-03-08_Page-029

t PR & PP — Prge $ (3) reek appropriate US Government endov7ment grant. (4) Seek cooperation of new Eisenho,°-er "Pople to People" program. b. Responsibility of: Vice President, Trustees, President PROGRAM FOR FORMULATING AND PRODUCING MATEP.IA ,S FOR AND UrFFIJL TO ijUBLIC RFJ.ATIONS AND FINi\NCIAL PiLOMOTION General Public Relations 1. Encourage scholà.rly -publications by Faculty members, both for publica-tion in established journals by established publishers (books) , and by the Univer-sity. Reprints of articles by faculty wi11. be used to extend their effect and influence. 2. Encourage publications by faculty members in established periodicals concerned with current affairs, including those specializing in the Middle East. Reprints will be used. 3. seek professional writers of reputation to Irrite for publication about the University, And its environment. 4. Prepare and publish booklet on higher education in the Middle Fast. 5. Prepare and publish booklet on AUC in the Middle East. 6. Prepare and oliblish AUC Annual Report, in nature of e current report on: (a) The Middle East in general (b) High a- Education in the Middle Fast (c) Education in Egypt (d) A1:JC' s activities for the year. 7. Possibility: Book, prepared by AUC, interpreting "The Middle East Today " in terms ca.lculeted to increase American understanding and. sympathy for the peoples of the area. 3. Prepare one or more motion pictures on AUC, Egypt, and the Middle East, suitable for television. 9. Prepare_: orle or more transcribed radio orogrems on AUC, Egypt, and the Middle Fast, for use throughout the U.S. (Radio stations badly need such feature tne.terials and are eager to use them.) 10. Prcparr informational an suggested materials for the use of the Trustees and friends of the University in connection rith their speaking and T ri.ting opportunities