PENGARUH KUALITAS LAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI DENGAN KEPUASAN DAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Studi Pada wisatawan Pantai Lariti Kabupaten Bima)

The purpose of this study to know the effect of service quality on the interest of visiting again, the effect of service quality on the satisfaction of visiting tourists, the effect of service quality on trust, the effect of satisfaction tourists on the interest of visiting, the influence of trust on the interest of visiting again, tourist satisfaction mediates the influence of service qua lity on the interest of tourists visiting again, trust mediates the influence of service quality on the interest of tourists visiting again. Data collection technique is a survey with a questionnaire as a research tool. The population in this study were all tourists visiting Lariti Beach in B ima Regency from July to September 2018, a sample of 200 tourist respondents. The results showed that there was an influence of service quality on returning tourists' trust. There was an influence of service qu ality on returning tourist satisfaction. There was an influence of tourist satisfaction on the interest of visiting again. Revisiting. There is an influence of service quality on the interest of visiting again. Trust mediates the effect of service quality on tourist interest visiting again. Satisfaction mediates the effect of service quality on the interest of tourists visiting again