Add to ORKGGamification is right now one of the fastest rising trends in marketing. It focuses on gaining new customers and keeping current ones by bringing game mechanics and game principles to non-gaming environment. Gamification however isn't just a buzzword. Gartner says that by 2014 every bigger company will have its gamification consultant, who should be as important as social media experts are now. This thesis is focusing on gamification towards web, web services and online marketing. It serves not only as an academic introduction to the term itself, but also shows how to apply game mechanics on the Internet. It also describes and evaluates real life examples of gamification in online marketing
Gamification is the main trend in modern media, business processes and public communications. The co...
Nowadays, e-commerce and e-business have increasingly become a necessary component of business strat...
Gamification is the main trend in modern media, business processes and public communications. The co...
Gamification, to use game elements in non-game context, in marketing has become one of the more succ...
It is being noted by various authors gamification could be used as extension for existing organizati...
Gamification, commonly defined as the use of game elements in non-game contexts, is a relatively nov...
Abstract Our paper addresses the development of the gamification concept with business applications....
This article aims to provide a new understanding of the theoretical foundations of gamification and ...
The purpose of this paper is to identify how gamification can be used by marketing departments to en...
Gamification recently attracted attention from practitioners and researchers aiming to gain understa...
Gamification recently attracted attention from practitioners and researchers aiming to gain understa...
The objective of the article was to identify the impacts of gamification on customers' behaviour. Th...
In recent years, the term Gamification has been used to describe the integration of game elements in...
The gamification usually refers to the utilization of game design principles and game mechanisms in ...
Nowadays, e-commerce and e-business have increasingly become a necessary component of business strat...
Gamification is the main trend in modern media, business processes and public communications. The co...
Nowadays, e-commerce and e-business have increasingly become a necessary component of business strat...
Gamification is the main trend in modern media, business processes and public communications. The co...
Gamification, to use game elements in non-game context, in marketing has become one of the more succ...
It is being noted by various authors gamification could be used as extension for existing organizati...
Gamification, commonly defined as the use of game elements in non-game contexts, is a relatively nov...
Abstract Our paper addresses the development of the gamification concept with business applications....
This article aims to provide a new understanding of the theoretical foundations of gamification and ...
The purpose of this paper is to identify how gamification can be used by marketing departments to en...
Gamification recently attracted attention from practitioners and researchers aiming to gain understa...
Gamification recently attracted attention from practitioners and researchers aiming to gain understa...
The objective of the article was to identify the impacts of gamification on customers' behaviour. Th...
In recent years, the term Gamification has been used to describe the integration of game elements in...
The gamification usually refers to the utilization of game design principles and game mechanisms in ...
Nowadays, e-commerce and e-business have increasingly become a necessary component of business strat...
Gamification is the main trend in modern media, business processes and public communications. The co...
Nowadays, e-commerce and e-business have increasingly become a necessary component of business strat...
Gamification is the main trend in modern media, business processes and public communications. The co...