THE IMPORTANCE OF LINGUOCULTUROLOGY IN WRITTEN TRANSLATION

The development of language and culture are closely related, which gave rise to the field of linguocultural science. Linguocultural studies investigate the manifestation, reflection, and strengthening of culture in language and discourse. Translation is a bilingual speech activity that plays a significant role in interlingual and intercultural communication. The translator is the central figure of international communication and mutual understanding and acts as an intermediary between multilingual and multicultural social communities. Linguocultural problems in translation arise due to a lack of cultural understanding and can lead to mistranslation or misinterpretation of the source text. To overcome these issues, a deep understanding of both the source and target cultures is necessary, including an understanding of cultural values, beliefs, and linguistic expressions