A Study on Rapid Growth of Digital Marketing towards Consumer Buying Behavior

Digital Marketing can be defined as marketing of products and services on electronic media .E-Marketing is one of the latest and emerging tools in the marketing world. It include the creative use of internet technology including use of various multimedia ,graphics, text etc .with different languages to create catchy advertisements ,forms ,e-shop where product can be viewed promoted and sold .It includes advertisement (flash , text, graphics ,audio or video), product display, product navigation, 3-D products view, basket selection, checkout and payment E-marketing and internet marketing terms are used in the same sense. This form of marketing is equally applicable in most of the business models: E-commerce-Direct sales of good to the mass customer/consumer or the business customers. Publishing services-where advertisement are sold. Lead-based websites –like policy bazaar, Sulekha where sales leads are generated are sold to either third party or used in-house to convert them into sales through appropriate channel. Affiliate marketing – a referral marketing strategy where reward is given for referring product, company, or website to other friends, relative or in nutshell other potential customer or target segment