A Paper on Digital Marketing With Reference To Consumer Perception

This Research Paper provides insight into current and future trends in marketing. The content is based on current literature and what is happening in the business world. It is emphasis on consumer response Towards Digital Marketing. Various articles, studies, reports, newspapers, magazines, various websites, and information on the internet are used for research. In India, which is pushing Digital Marketing on a massive scale, there is a fundamental shift towards digitalization. Consumers search the Internet more and more to find the best deals from sellers rather than traditional or traditional methods. In this study, acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our New Technology Advancement. It is revealed that we are all connected through various online platforms like whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract and grab attention of the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding and knowledge about what influences users to create content about a brand or store. Digital Marketing is very cost effective and having a great commercial impact on the business and personal investments plans. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that digital marketing will be successful and demand of future generation. You can analyze the effectiveness of digital marketing related to various companies. This study can be further extended to compare digital marketing techniques with specific techniques from different companies