A Study on Digital Marketing

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing/Digital marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, E-marketing/Digital marketing has its approaches and tools that contribute to the achievement of marketing goals and objectives. Digital Marketing /E-marketing is achieving marketing objectives through the use of electronic communications technology