A STUDY ON DIGITAL MARKETING AND ITSCHALLENGES

Since organizations have started utilizing cutting-edge technologies, digital marketing has grown in popularity. Digital marketing is a non-traditional virtual platform, primarily on the Internet, used to advertise goods and services, communicate with clients, and detect and comprehend user demands using digital technology and gadgets. It is a well-known and successful method of online business promotion for the growth of a company's brand. A product or service is primarily advertised to create awareness of its utility in the minds of potential buyers. In the past few years, the advertising business has seen a considerable transition as a result of globalization and the resulting changes in consumer purchasing patterns. While digital marketing is a tool for corporate expansion, there are some obstacles or hurdles that it must overcome. The study continues with challenges, such as problems of high competitors, poor internet connection, etc, emerged in the field of marketing from implementation of digital marketing