Da'wah must be done with science. People who have an interest in plunging into the world of da'wah are required to understand the rules and mechanisms of dakwah fully intact before further practicing it. If one is forced to do da'wah without controlling or understanding knowledge (among other things related to ethics and aesthetics of da'wah), not only the process and the result is not good, but also the consequences can be dangerous, both for the image of Islam, da'wah, and religious life in general . Because, deeper and broader understanding and understanding of religious teachings, community life, and ways of preaching (including ethics and aesthetics), the dakwah is shown more wise, wise, touching, interesting, memorable, and longing. *...