Da'wah is a very noble work and has been carried out by the Prophets and Apostles, especially the Prophet Muhammad. The part of Da'wah from a series of activities that invites, calls on, conveys the message of religion to others with the hope that there will be a shift from things that are not good to good, in the language of religion known as amar ma'ruf nahi mungkar. History has recorded a long journey from preaching from the Prophet Muhammad. Starting from da'wah carried out clandestinely to preaching carried out openly. History has also been proven in the journey of the preaching of the Prophet Muhammad, how his ethics in preaching. This paper seeks to put forward the da'wah ethics with the aim of the preachers or preachers having guide...