There are two main problems destroying and paralyzing the existence of da'wah in the present time. The first is the weakness of epistemological study that makes dak'wah is meant as just a routine, temporal, and instant activity, which is strengthened with the doctrine that performing da'wah activity is God's order. The second is the dominant interpretation that da'wah is an oral communication that flowered with jokes and satires. For that reason, there are some steps to be appropriately done to give a new direction in reconstructing da'wah (Islamic preaching) in Indonesia. The steps are: 1) to change exclusive discourse of religiosity to an inclusive one; 2) the admission of plurality in religion; 3) actualizing empowerment da'wah; and 4) i...