PERLINDUNGAN HUKUM BAGI KONSUMEN DALAM TRANSAKSI JUAL BELI MENGGUNAKAN MEDIA BERBASIS E-COMMERCE FACEBOOK DITINJAU DARI ASAS I’TIKAD BAIK

The existence of E-commerce can provide convenience to consumers, However, with the proliferation of buying and selling transactions using e-commerce, this raises several problems that ultimately harm consumers. Therefore, it is important to provide consumer protection due to losses suffered as a result of these transactions. The purpose of this study is to find out the analysis of consumer protection if a business actor defaults in e-commerce sales using Facebook social media and to find out the protection against buying and selling transactions using e-commerce-based media in terms of the principle of good faith. The research methodology contained in this research is using a normative research type and using 2 (two) research approaches, namely: a statutory approach and a conceptual approach. The technique of collecting legal materials is carried out by literature study by collecting primary legal materials, secondary and tertiary legal materials which are then inventoried and classified according to the problems discussed. The results of the study show that (1) Law No. 8 of 1999 has provided protection for consumers who have defaulted due to e-commerce-based buying and selling in the form of Facebook. This is because the law contains the rights of consumers that must be fulfilled by business actors and the obligations of consumers to business actors contained in Article 4 and Article 5 of the Consumer Protection Act. (2) Legal protection for consumers based on the principle of good faith in buying and selling transactions using e-commerce-based media in the form of Facebook is contained in the UUPK, namely in Article 4 which regulates consumer rights and is contained in the UU ITE article, namely: "Utilization of Information Technology and Electronic Transactions are carried out based on the principles of legal certainty, benefits, prudence, good faith, and freedom to choose technology or are technology neutral”