E-commerce Dalam Perspektif Perlindungan Konsumen

Thisstudy is to findout how legal protection forconsumers ine-commerce is. When consumers harm-ed in e-commerce remedy what can be done by consumers and how should the model of consumerprotection in e-commerce.This research is a normative-empirical, the research by reviewing legislation related to the problem and empirical research to gather information in the field with observations, distribute question-naires and interviews to the competent authorities to the problems examined.H Results of this study found there are still consumers in e-commerce legally existing legal protection namely the presence of UUPK, KUHPerdata, KUHPidana dan UU ITE.The results in the three stores on line shows that e-commerce businesses are trying our best attention to the rights of consumers as is the case in the legislation. However, from the results of the questionnaire found that consumers never harmed busines-ses in e-commerce.This is due to the lack of supervision in the e-commerce and the lack of understanding and the accuracy of the consumer. Besides, there are e-commerce businesses that do not comply UUPK. Effortsto do is complain to their consumer businesses, Efforts to do is complain to their consumer businesses -YLKI, prosecution in court or resolve problems in other dispute resolution institutions.Model of consumer protection in e-commerce businesses should be in the e-commerce web site design featuring a nice and informative, there is no guarantee of security in the digital signature, nosupervision in e-commerce and insurance holding in e-commerce as well as some sort of guarantee institutions such as warranty bank. Keywords: Consumer, Online Entrepreneur, E-Commerce