An analysis on the word formation of the advertisements lexicon

This research is aimed at finding out the process and type of word formation which is used in the advertisement used morphologically. Moreover, the writer uses descriptive qualitative method by collecting the selected advertisements which has unique tag ? line as the provocative message to draw people attention to buy the products. After selecting the data, then the writer analyze each of advertisement using the theory of morphology. The writer found that many advertisements designed as creative as possible, even sometimes deviates from the grammatical roles, with the intention of gaining people attention upon the product offered, since this is the effective way of promoting the brand new product through un-common way such the use of word formation which actually confuse the reader but has great impact to draw attention to watch, read and finally buy the product