An analysis of stylistics in the cigarette advertisements

The research is aimed to describe the kinds of language style and the meaning of the cigarette advertisement slogan. The theories in this thesis are stylistics, figurative language and meaning. The research of methodology is qualitative method that written by descriptive analysis. Moreover, in this research for the method of data collecting technique is analyzing and observing the words or phrases that appear in advertisement slogans in internet. They are 9 cigarette advertisement slogans as the focus of the study and the writer uses herself as instrument of this research. As the result of analysis this study shows that: first, there are four kinds of language styles on the collected data such as hyperbole, alliteration, ellipsis and paradox. There are four data of the advertisements which are categorized as hyperbole; three data which are categorized as alliteration; one data which is categorized as ellipsis, and one data which is categorized as paradox. Second, the writer concludes the dominant language style that the writer finds is hyperbole. Then, from all the slogans of cigarette advertisements can be concluded that the relationship between the message and the advertisement is equal to persuade people to believe and to do the same thing. Therefore, the language style which are put in the advertisement have some effects to the customers to get their products as well as to attract the reader