Stylistic Analysis Of Lexical Feature Of Advertisement On Instagram

This research is about analyzing the use of English sentences in advertisement on Instagram, because nowadays everyone and there are many brands that use English to promote their product to attract the customer interest by that product and buying that, and the buyer receive the profit. This research was done under a descriptive and qualitative methodology. Those advertisements can be found in almost certain brands, especially cosmetic brands, they on average promote that on Instagram, this method is very fun because in this sophisticated era everyone must have that application namely Instgram. This method is modern especially for teenagers, they will interest for buying something unique by means of promotions that using English sentence. In the advertisement there are repetition, hyponym, synonym, antonym and superordinate, these components are included in the field of reiteration, almost all sellers use these 5 five components techniques for promoting their products that they will sell on their Instagram account for writing