An Analysis on of English Slogan on Commercial Products

Keywords: Syntactic categories, syntactic structure, speech act, commercial product. There are many function of language. One of them is language is used for advertisement. The use of language in advertisement can be seen in slogan on the package of the product and advertisement. Slogans play an important role to attract consumers. By reading the slogans, it is expected that people will directly know the advertised products. The purpose of the study is describing the syntactic categories, types of syntactic structure and classification of speech act of the slogan of advertisement of commercial products.Specifically, the description of the study is directed by the following inquiries (1) What types of syntactic structure found in English slogan of commercial products?( (2) What are the syntactic categories used in English slogan of commercial products? 3)What types of speech act used in English slogan of commercial products? The research design in this study is survey research. The population of the study is was all slogans of commercial product found in internet. The sample is drawn from the population by technique of purposive and random sampling. The topic chosen are food and drinks, automotive, computer, phone and appliances products. The data which in the form of phrases and sentences is analyzed by means of taxonomic and theoretical analyses. The classification of describing the syntactic categories, types of syntactic structure and classification of speech act is analyzed by employing some theories to make descriptions as directed by the inquiries of the study. This study covers the following findings: (1) There are four basic types syntactic structure used on slogan : Structure of modification, Structure of Predication, Structure of Complementation, Structure of Coordination. Then, There are two kinds of syntactic categories used on slogan, namely phrase and sentence. In phrase category, it is devided into four kinds: Noun Phrase, Verb Phrase, Adjective Phrase, Prepositional Phrase. In the form of sentence based on number of full predication n is devided into three types : Simple Sentence, Compound sentence, Complex Sentences. Based on types, sentences are divided into three kinds: Declarative sentences, Interrogative Sentences, Imperative sentences. . Next, There are three types of speech act used in slogan of commercial products, directives, commisives, and representatives