The first considerations about increasing a person’s media competence as part of lifelong learning in post-modern society had already appeared in post-war Europe. International institutions, however, only began paying attention to media education in the 1990’s. At the beginning of the 21st century, the topic of media education has been implemented into the content of general education in most countries of the European Union. In most countries, this topic has been integrated into compulsory subjects, in some countries it is a cross-cutting theme in several subjects, while in some places the increase of media competence is a part of extracurricular education. The situation across countries is differentiated —Anglo-Saxon and Scandinavian count...