Media literacy policy in European Union : a new horizon

Publicat a: Media and information literacy and intercultural dialogue. MILID Yearbook 2013The recognition of media literacy in the European Audiovisual Services Directive (Art. 37) and the consequent development of the media literacy indicators -applied to all people, even youths and children (is a result of a long process in which organizations such as UNESCO1 and the European Commission (EC) have played an important role, and not only in the development of the public dimension of media literacy but also in the acceptance of the importance of media education in the political agenda. This article briefly describes the long road that has been needed for Media iteracy to be addressed within the European Union's Public Policy. To do this we draw on the documents by the European Union and UNESCO related to Media Literacy, Media Education and, recently, Media and Information Literacy. These play a key role in understanding the process