The online information perform a relevant role in the the buying decision process and, thus, stands out the need to understand consumers cognitive aspects, mostly regarding to the processing of the information in such environment. In this context, this research aimed to investigate the information processing in the social commerce environment and its influence in the buying process from the Stimulus-Organism-Response theory. A experiment was performed to stimulate the buying process in online environments. To the data collection, an eye tracker equipment was used which allowed the tracking of the eye movements of the experimental subjects and buying scenarios through a online shopping developed for the research, replicating an online shoppi...
Driven by the increasing popularity of social commerce sites, this study seeks to examine the inform...
We propose a model of eye-tracking data to understand information acquisition patterns on attribute-...
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and ...
The aim of this study was to shed light on the consumers’ decision making processes in an online en...
Notwithstanding that each and every company, even the sweetshop around the corner has found its way ...
O estudo proposto visou explorar estratégias inovadoras de direcionamento de conteúdo comunicacional...
Eye tracking technology is a powerful tool used in the HCI field to measure the attention of users. ...
Several variables that can motivate or inhibit a purchase decision in e-commerce still deserve inves...
Dissertação de mestrado em Design de Comunicação de ModaO comércio eletrónico tem vindo a ser um tem...
The growing popularity of social network site (SNS) in social commerce (s-commerce) has intensified ...
Niniejszy artykuł przedstawia wyniki badań okulograficznych z udziałem klientów spożywczych sklepów ...
This dissertation studies the dynamic decision making process in E-commerce. In the first essay, we ...
The constant technological advances have directed society towards an information consumption increas...
[[abstract]]Given that the Internet does not afford an opportunity to inspect products before purcha...
Abstract Following the growing popularity of social commerce sites, there is an increased interest ...
Driven by the increasing popularity of social commerce sites, this study seeks to examine the inform...
We propose a model of eye-tracking data to understand information acquisition patterns on attribute-...
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and ...
The aim of this study was to shed light on the consumers’ decision making processes in an online en...
Notwithstanding that each and every company, even the sweetshop around the corner has found its way ...
O estudo proposto visou explorar estratégias inovadoras de direcionamento de conteúdo comunicacional...
Eye tracking technology is a powerful tool used in the HCI field to measure the attention of users. ...
Several variables that can motivate or inhibit a purchase decision in e-commerce still deserve inves...
Dissertação de mestrado em Design de Comunicação de ModaO comércio eletrónico tem vindo a ser um tem...
The growing popularity of social network site (SNS) in social commerce (s-commerce) has intensified ...
Niniejszy artykuł przedstawia wyniki badań okulograficznych z udziałem klientów spożywczych sklepów ...
This dissertation studies the dynamic decision making process in E-commerce. In the first essay, we ...
The constant technological advances have directed society towards an information consumption increas...
[[abstract]]Given that the Internet does not afford an opportunity to inspect products before purcha...
Abstract Following the growing popularity of social commerce sites, there is an increased interest ...
Driven by the increasing popularity of social commerce sites, this study seeks to examine the inform...
We propose a model of eye-tracking data to understand information acquisition patterns on attribute-...
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and ...