Add to ORKGNotwithstanding that each and every company, even the sweetshop around the corner has found its way to the Internet, some customers still hesitate to shop online or to shop from one site and ignore the other. In order to build an online effective communication between the participants, one of the most important factors is interactivity. In the last decade it received extensive attention in the marketing literature, but few are the studies which have seen new methods to measure it. Eye tracking technology has been broadly used in the cognitive sciences. The purpose of this study is to investigate the existing literature in order to give insights into the eye tracking methodology when measuring the online interactivity. It also describes the ...
The purpose of this study was to use an eye-tracking device alongside respondent interviews to explo...
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology....
The aim of the article is to present the usability of eye tracking as a method of research of custom...
Notwithstanding that each and every company, even the sweetshop around the corner has found its way ...
ABSTRACT The e-commerce sites have many dimensions from the final user’s point of view. Making webs...
The aim of this study was to shed light on the consumers’ decision making processes in an online en...
Eye tracking technology is a powerful tool used in the HCI field to measure the attention of users. ...
Human Computer Interaction and usability have become increasingly important with the advent of the I...
Usability is one of the most important quality attributes for web-based information systems. Specifi...
Eye tracking (ET) is a technique that has been progressively employed to study the influence of visu...
This presentation provides an introduction to the technique called "Eye Tracking" which Statistics D...
Online retailers are challenged to present their products in an appropriate way to attract customers...
This paper present on understanding the human behavior with eye tracking studies related to consumer...
The online information perform a relevant role in the the buying decision process and, thus, stands ...
The growing popularity of social network site (SNS) in social commerce (s-commerce) has intensified ...
The purpose of this study was to use an eye-tracking device alongside respondent interviews to explo...
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology....
The aim of the article is to present the usability of eye tracking as a method of research of custom...
Notwithstanding that each and every company, even the sweetshop around the corner has found its way ...
ABSTRACT The e-commerce sites have many dimensions from the final user’s point of view. Making webs...
The aim of this study was to shed light on the consumers’ decision making processes in an online en...
Eye tracking technology is a powerful tool used in the HCI field to measure the attention of users. ...
Human Computer Interaction and usability have become increasingly important with the advent of the I...
Usability is one of the most important quality attributes for web-based information systems. Specifi...
Eye tracking (ET) is a technique that has been progressively employed to study the influence of visu...
This presentation provides an introduction to the technique called "Eye Tracking" which Statistics D...
Online retailers are challenged to present their products in an appropriate way to attract customers...
This paper present on understanding the human behavior with eye tracking studies related to consumer...
The online information perform a relevant role in the the buying decision process and, thus, stands ...
The growing popularity of social network site (SNS) in social commerce (s-commerce) has intensified ...
The purpose of this study was to use an eye-tracking device alongside respondent interviews to explo...
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology....
The aim of the article is to present the usability of eye tracking as a method of research of custom...