The Arabic (Re)dubbing of Wordplay in Disney Animated Films

Although audiovisual translation (AVT) has received considerable attention in recent years, evidence suggests that there is a paucity of empirical research carried out on the dubbing of wordplay in the Arabophone countries. This piece of research sets to identify, describe and assess the most common translation techniques adopted by translators when dubbing English-language animated films into Arabic. The focus is on the special case of dubbing Disney animated films into Egyptian Arabic (EA) and their subsequent redubbing into Modern Standard Arabic (MSA), during the 1975-2015 period. The ultimate goal is to ascertain the similarities as well as the differences that set the two versions apart, particularly when it comes to the transfer of wordplay. To reach this objective, the methodological approach adopted for this study is a corpus of instances of wordplay that combines a quantitative phase, which has the advantage of identifying correlations between the types of wordplay and particular translation techniques and results and is then followed by a qualitative analysis that further probes the results and determines the different factors that contribute to the way wordplay is translated. The analysis reveals that, in their attempt to render this type of punning humour, in both Arabic dubbed versions, Arabic translators resort to a variety of translation techniques, namely, loan, direct translation, explication, paraphrase, substitution and omission. The examination of the data shows that achieving a humorous effect in the target dialogue is the top priority and driving factor influencing most of the strategies activated in the process of dubbing wordplay into EA. Dissimilarly, there is a noticeable lower amount of puns crossing over from the original films to the MSA dubbed versions, highlighting the fact that the approach generally taken by the dubbing teams seems to give priority to the denotative, informative dimension rather than the socio-pragmatic one. By shedding light on the intricacies of dubbing, it is hoped that this study would contribute to the advancement of knowledge in the translation of wordplay in the Arabophone countries and, more specifically, in the field of dubbing children’s programmes