The posibilities of using principles of computer games for improving business function

The purpose of this work is to analyze current options in using computer games and its elements for improvement of the firm. This work proposes term and its definition, that covers all the possible options of implementing games and its elements in to the business. The following part addresses all the elements, describing individual elements and its fundamental principles. The last part of this work is a proposal of possible implementation of these methods into the educational processes at the University of Economics in Prague