Game technologies in education as a way to enhance the cognitive activity of students

A specific feature of the modern educational services market is a high degree of global competition. In this regard, the use of the most advanced technologies and teaching methods is becoming one of the main competitive advantages of an educational organization. Games are one of the modern interactive teaching methods. The feasibility of using educational games in the educational process is analyzed in the article. The lack of application of an exclusively traditional teaching model in modern conditions has been substantiated. The need to apply new approaches is determined both in terms of enhancing the cognitive activity of students, and from the standpoint of updating the human capital of the academic environment, professional growth of the teaching staff. This fully applies to business education, where the ability to respond to various challenges and new trends is imperative for successful development. The study aimed to study the possibility of using educational games in the preparation of students studying economic disciplines. The task was to develop a version of the game. The methods of abstraction, observation, comparison, experiment were used in the course of research. This article describes an educational game developed by the authors for students majoring in “Microeconomics”, analyzes a number of characteristics of the developed game by examining it through “lenses”. Highlighted competencies, the formation of which is facilitated by participation in this game. The mphasis is made on a number of limitations inherent in the game method of teaching. The main results of the developed game with students majoring in “Economics” and “Management” are described. The prospect of using the game approach in the practice of education is grounded