Add to ORKGThis course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses
In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to rea...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and profes...
This course is an introduction to marketing: the study or practice of providing goods or services th...
When students graduate with a marketing degree or another business degree, it is hoped that they hav...
Just what is Marketing? This podcast looks at what Marketing is, and isn’t, from the context of Fina...
In this course, the student will learn about the entire marketing process and examine the range of m...
In this course, the student will learn about the entire marketing process and examine the range of m...
15.810 explores theory and practice that draws on customer needs, company skills, competition, colla...
This is an introductory Unit designed to enable students to develop a practical knowledge and unders...
An introduction to the purpose of marketing within an organisation and begins looking at the use of ...
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com...
An introduction to the purpose of marketing within an organisation and begins looking at the use of ...
The iBook touches upon the history, theories, strategies, and upcoming practices of the marketing fi...
In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to rea...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and profes...
This course is an introduction to marketing: the study or practice of providing goods or services th...
When students graduate with a marketing degree or another business degree, it is hoped that they hav...
Just what is Marketing? This podcast looks at what Marketing is, and isn’t, from the context of Fina...
In this course, the student will learn about the entire marketing process and examine the range of m...
In this course, the student will learn about the entire marketing process and examine the range of m...
15.810 explores theory and practice that draws on customer needs, company skills, competition, colla...
This is an introductory Unit designed to enable students to develop a practical knowledge and unders...
An introduction to the purpose of marketing within an organisation and begins looking at the use of ...
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com...
An introduction to the purpose of marketing within an organisation and begins looking at the use of ...
The iBook touches upon the history, theories, strategies, and upcoming practices of the marketing fi...
In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to rea...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...