Add to ORKGIn this course, the student will learn about the entire marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. The student will also learn how to think like a marketer, discovering that the focus of marketing has always been on the customer. The student will begin to intuitively ask: what does the customer need? What does the customer want? Who is this customer? The student will also explore the various ways in which marketing departments and independent agencies answer these questions—whether through research, analysis, or even trial-and-error. This free course may be completed online at any time. See course site for detailed overview and learning outco...