Add to ORKGMarketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia
This Asia Pacific edition puts contemporary introductory marketing students on target.The answer to ...
The iBook touches upon the history, theories, strategies, and upcoming practices of the marketing fi...
In this course, the student will learn about the entire marketing process and examine the range of m...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
This course is an introduction to marketing: the study or practice of providing goods or services th...
This course provides an introduction to the fundamental concepts of marketing, including a customer ...
Just what is Marketing? This podcast looks at what Marketing is, and isn’t, from the context of Fina...
When students graduate with a marketing degree or another business degree, it is hoped that they hav...
An introduction to the purpose of marketing within an organisation and begins looking at the use of ...
This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, ...
This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, ...
Abstract. Marketing is a concept that is often only partially understood by participants in the acad...
An introduction to the purpose of marketing within an organisation and begins looking at the use of ...
In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to rea...
This Asia Pacific edition puts contemporary introductory marketing students on target.The answer to ...
The iBook touches upon the history, theories, strategies, and upcoming practices of the marketing fi...
In this course, the student will learn about the entire marketing process and examine the range of m...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
Introduces the leading marketing thinking on how customer value is the driving force behind every ma...
This course is an introduction to marketing: the study or practice of providing goods or services th...
This course provides an introduction to the fundamental concepts of marketing, including a customer ...
Just what is Marketing? This podcast looks at what Marketing is, and isn’t, from the context of Fina...
When students graduate with a marketing degree or another business degree, it is hoped that they hav...
An introduction to the purpose of marketing within an organisation and begins looking at the use of ...
This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, ...
This book provides you with a clear, comprehensive and concise guide to the key ideas in marketing, ...
Abstract. Marketing is a concept that is often only partially understood by participants in the acad...
An introduction to the purpose of marketing within an organisation and begins looking at the use of ...
In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to rea...
This Asia Pacific edition puts contemporary introductory marketing students on target.The answer to ...
The iBook touches upon the history, theories, strategies, and upcoming practices of the marketing fi...
In this course, the student will learn about the entire marketing process and examine the range of m...