Formulating a preliminary business plan for a business consultancy company : case: CreaNets Business Development and Consultancy

The main purpose of this research is to formulate a preliminary business plan for a business consultancy which will operate between Finland and Turkey and be headquartered in Finland. The research focuses on practical information on entrepreneurship, business planning and business models as well as starting up a new business in Finland. During the theoretical framework, information is provided on entrepreneurship and business planning. Hoffren’s Dynamic Business Model and Osterwalder’s Business Model Canvas are introduced during the theoretical part of the research and the latter is applied for the case study. The results of PESTEL analysis of target countries have been used in SWOT analysis for the findings of the research. Qualitative research method is used in this thesis as the research method. The literature required for the field of study has been collected from articles, written books, online sources and unstructured interviews with people who have experience in business consultancy and establishing a new business. People who are aiming at starting-up a company in Finland may benefit from this research’s practical approaches for the early phases of establishment of their businesses