Creating business model for case company

The thesis is done for the case company. The case company of this thesis is a year-old technology company based in Oulu. The thesis aimed to create a Business Model Canvas for the case company, which enabled to analyse the company's present state and Value Proposition Canvas to help the company develop a product that would meet the needs of its customers. The subject of the thesis was useful for both the author and the company. Through this work, the company learned about their strengths and got development ideas for the future. Student learned a lot about running a company and the business development process in real life. This thesis was a case study because it explored the business process creation process in a case company. The theoretical framework of the thesis focused on two areas: Business Model Canvas and Value Proposition Canvas. These two business development models were chosen because of their features, as they provide new ideas and organise the entire business plan to fit into one page. Both of these models supported each other well and created a reasonable basis for implementing development research. The theoretical material was collected from several sources to obtain versatile knowledge. The development phase of the work consisted of the construction of the two above mentioned models through workshops held in the case company. The information collected through the workshops enabled the author to analyse the current situation of the company and to provide development ideas for the future. In addition to the workshops, external interviews were also used for information gathering. The testing of the models and the follow-up of the measures were excluded from the work. The thesis accomplished its goals excellently. The theoretical framework and practical development worked well together. Theory helped development work a lot, and without the in-depth theory, the success of the workshops would be much more challenging. The most important result of the thesis was that the case company got a concrete business model for its operations and clear follow-up recommendations. The thesis is directly utilised in case business, but it is also useful for other companies. This thesis also offers an excel-lent opportunity for further research, as it would be beneficial to examine how the designs and proposed actions have worked in the case company and what results they have achieved