Business plan development for a start-up company

This study was commissioned by Häme University of Applied Sciences. The aim of the study was to come up with a business plan for developing the new product and starting a new company in Finland in the electric bicycle market. The main objectives of the study were: to collect and analyze suitable theoretical background, including business planning and product development theory as well as information on financial instruments available particularly in Finland. The second objective was to develop and conduct research based on the examined theory that will cover the most important issues on product development and funding. The third objective was to develop the idea in a way it will be clear to be presented to investors and mentors. The last objective was to accumulate from the outcomes of the first three objectives and to compose a holistic business plan. The theoretical concepts, which this research covers, include: business model generation including a business model canvas and a business model environment, the blue ocean strategy, the lean start-up approach, and the funding options for businesses. The research methods used were: literature research, consultations with potential and existing customers, attending presentations of start-up advisors and representatives of public funding. The main outcome of this work is a created business plan, financial calculations for the first product development stage and a financial roadmap. All these are enclosed as appendices to this thesis work