Business plan for a case company

The purpose of this thesis was to find out what kind of market for environmental products there is in Sweden. The purpose was to find information about customers, competitors, price level, risks and success factors in order for the case company to be able to increase its sales in Sweden. The focus was on composter and dry toilet markets. The objective was to create a business plan for the case company. The qualitative study was carried out by first explaining in the theoretical part what is a business plan and what does a business plan contain, followed by describing different tools for analysing a business environment, market and its competitive situation, a tool for describing a business model, and finally financial and risk analyses. In the empirical part the results of the case study´s three semi-structured interviews were revealed at the same time when a business plan for the case company was created. Also, analysis of documentary evidence was used to carry out PESTEL -analysis and competitor analysis. The results revealed that Sweden is a good market for a company of composters and dry toilets. Sweden is a country that protects its nature with different green acts. Sweden is politically stable and has a strong economy that is expected to continue its growth. The markets of composters and dry toilets are competitive, but the case company´s products position well in both markets, especially in composter market. As business plan as a concept is very wide, the business plan seen in the empirical part is a preliminary version that the case company can develop over the time. Conclusion and recommendations are given at the end of this thesis. By respecting the case company´s request, financial analysis in the empirical part of this thesis will not be published