Add to ORKGThis bachelor thesis focuses on marketing applied by theatres. Firstly there is a definition of marketing in general and then the thesis focuses on differences in marketing applied by cultural organizations, especially by theatres. Then it shows diverse types of theatres. Afterwards the thesis becomes less theoretical and gets more concrete and it explains the term marketing mix on example of Strašnice theatre. The practical part is represented by a marketing research. The purpose of the research was to characterize a typical customer of Strašnice theatre. Based on the marketing mix and the information gained from the research there is made a SWOT analysis. At the very end of the thesis there are several suggestions how to improve theatre's...