Theatre marketing

The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Comica Economica, which acts as an amateur student theater at the University of Economics. In this section I analyze the marketing and especially communication mix, of the theater. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I formulate concrete actions to help this theater to come into the limelight