This thesis deals with the theatre marketing. It is divided into theoretical and practical part. The theoretical part of the thesis focuses on knowledge in the field of theatre marketing, marketing mix, types of theatres and financing theatres. The practical part focuses on the amateur theatre association Comica Economica. The aim of the thesis is to analyse the theatre association Comica Economica from the point of marketing mix and, based on this analysis, questionnaire research and SWOT analysis, to formulate suggestions for the improvement of the current marketing and communication mix
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to a...
This bachelor thesis is focused on the South Bohemian Theatre´s marketing communication. The main ob...
Bakalářská práce se zabývá marketingem divadla. Nejdříve se věnuji základním teoretickým poznatkům z...
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to a...
The thesis deals with problems of the theatre marketing. First, I attend to the essential knowledge ...
This bachelor thesis focuses on marketing applied by theatres. Firstly there is a definition of mark...
Tato bakalářská práce pojednává o marketingu divadla. Práce je rozdělena na teoretickou a praktickou...
This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of ...
The topic of this bachelor thesis is possibilities of using marketing in culture area or to be more ...
This bachelor thesis is focused on marketing of big theatre scenes, national theatres. The main goal...
This bachelor thesis is focused on marketing of big theatre scenes, national theatres. The main goal...
Main goal of this thesis is the identification and evaluation of marketing strategy of the amateur t...
The thesis is an analysis of the marketing comunnication of Divadlo Na zábradlí in the theatre seaso...
The thesis is an analysis of the marketing comunnication of Divadlo Na zábradlí in the theatre seaso...
The bachelor thesis focuses on the issue of acquiring new members in amateur theater associations. T...
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to a...
This bachelor thesis is focused on the South Bohemian Theatre´s marketing communication. The main ob...
Bakalářská práce se zabývá marketingem divadla. Nejdříve se věnuji základním teoretickým poznatkům z...
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to a...
The thesis deals with problems of the theatre marketing. First, I attend to the essential knowledge ...
This bachelor thesis focuses on marketing applied by theatres. Firstly there is a definition of mark...
Tato bakalářská práce pojednává o marketingu divadla. Práce je rozdělena na teoretickou a praktickou...
This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of ...
The topic of this bachelor thesis is possibilities of using marketing in culture area or to be more ...
This bachelor thesis is focused on marketing of big theatre scenes, national theatres. The main goal...
This bachelor thesis is focused on marketing of big theatre scenes, national theatres. The main goal...
Main goal of this thesis is the identification and evaluation of marketing strategy of the amateur t...
The thesis is an analysis of the marketing comunnication of Divadlo Na zábradlí in the theatre seaso...
The thesis is an analysis of the marketing comunnication of Divadlo Na zábradlí in the theatre seaso...
The bachelor thesis focuses on the issue of acquiring new members in amateur theater associations. T...
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to a...
This bachelor thesis is focused on the South Bohemian Theatre´s marketing communication. The main ob...
Bakalářská práce se zabývá marketingem divadla. Nejdříve se věnuji základním teoretickým poznatkům z...