Add to ORKGThis bachelor’s thesis deals with the topic of forming of corporate identity for successful introduction of the new product to market. The thesis will play the role of a complex tool that can help creating consistent branding of a new company. In the theoretical part, you can find what corporte identity is and why it is important for successful company. Moreover, there are definitions of essential terms connected to corporate identity such as corporate communication, culture, design, logo, color palette, etc.The empirical part shows a specific example described in the theoretical part of the thesis. There you can find model of corporate identity for a new brand “Listonoš” whose main concern is to sell birthday cards. The aim of the thesis i...