Corporate Identity of a medium-sized company with practical application for architecture company

This bachelor thesis is concerning a qustion of corporate identity and its components from the comunications' point of view. The aim of the thesis is creating new uniform visual style guideline for architecture studio INAR. The main concern of theoretical part is corporate identity ans its relation to corporate image. It also concerns analysis of individual components of corporate identity. These components are corporate culture, corporate comunication, corporate design and product. The aim of theoretical part of the thesis is to clarify elements of this topic and to build up a theoretical foundation for the proces of creating a corporate design guideline in the second part of the thesis. Practitcal part of the thesis is aimed on creative prces of designing a logo and a design gudeline for architecture studio. Individual outputs are created with consideration of principles described in the first part of the thesis, and the methods udes to create those outputs are based on common practise