CORPORATE IDENTITY »OPTIKA FLAJŠAKER«

Namen diplomskega dela, ki je razdeljeno na uvodni del, glavni del in na koncu praktični del, je predstaviti spremembe celostne grafične podobe podjetja. V uvodnem delu je predstavljen teoretični del, ki razlaga osnovne pojme, s katerimi se srečujemo v diplomski nalogi in so povezani z izdelavo celostne grafične podobe. Nato opisujemo dejavnike in procese, ki so ključni pri spremembi identitete podjetja Flajšaker. Temu sledi prikaz in opis sedanje celostne grafične podobe ter opis značilnosti, kot so barva, oblika, tipografija ter implementacija, nato pa tudi opis razlogov in izhodišč za novo preoblikovano podobo, ki jo prikazujemo skozi preoblikovanja s pomočjo grafičnih orodij. V zadnjem delu prikažemo proces in zasnovo nove celostne grafične podobe optike Flajšaker.The purpose of this diploma thesis is to present the change in the overall corporate identity of the company. The thesis is composed of the introductory part, the main part and in the end the practical part. The introductory part defines the basic concepts that we encounter in the thesis and are related to the production of corporate identity. We then examine the factors and processes that are key to changing Flajšaker\u27s identity. This is followed by a presentation and description of the current corporate identity and its features such as color, shape, typography and implementation and afterwards reasons and starting points for the newly redesigned corporate identity, that are shown through a transformation with the help of graphic design tools. In the last part we present the process and design of the new corporate identity of optic Flajšaker